How To Know When You Need A New Advertising Agency

Even though many of us don’t own or run our own businesses, we know that times can be pretty rough in the business world. In order to stand out and compete, businesses will take on the services of an advertising agency so that while the business focuses on having a solid product or service to offer, the advertising agency can focus on making the business a consumer juggernaut.

In practice, this sounds great. In fact, the argument can be made that this is the way to go for businesses looking to stay ahead of the game versus their competition. Far more often than you’d think, businesses will try to take on advertising internally, figuring that no one knows their business better than they do. The problem with this is that at some point, you’re too close and drawing conclusions on advertising strategy is being done based on emotion rather than analysis & assessment. In the same way you can’t really tickle yourself, it’s hard to handle your own advertising.

But, sometimes the job isn’t getting the job done. What was once an exciting partnership isn’t quite as productive, and you wonder what the future holds. Moreover, you hope you see the signs of decline before it starts affecting your bottom line.

How can you tell it’s time for a new advertising agency? Well, that be harder than you think. Here are a few tell-tale signs it’s time to part ways:

You Encounter Nothing But “Yes” Men – A business owner may find the idea of uniform agreement pretty nice simply because it makes you feel as though you’ve got all of the answers. The problem is that an advertising agency needs to be able to challenge their client to think differently.

You Lose Track of the Numbers – How advertising dollars are spent weekly, monthly, quarterly, or yearly helps a business know where they stand financially, where they need to re-group, and how best to move forward. Transparency is key, but if an advertising agency isn’t keeping communication about these numbers open, the business who hired them is flying blind.

Your Advertising Agency is Missing in Action – When things are new & exciting, the advertising agency you hired for your business is maintaining regularly scheduled communication, providing a breakdown of all that is happening with your account. Over time, though, the communication becomes less frequent, and the business starts feeling left out and less important. Tension can fester, making subsequent meetings with the agency feel forced and uncomfortable. Both sides may dread appointments. It’s time for a change.

The one thing businesses need to keep in mind when working with an advertising agency is that in order for plans and strategies to play out, it takes time. Each side plays their part in achieving goals & milestones along the way. However, keep in mind that an advertising agency works for your business, and if they aren’t cutting it anymore, you have to find an agency that will.

How to Advertise Your Used Car

There are many places that you can advertise your car for it to be sold. The question is: How is the correct way to advertise it?

Someone who is looking at an advert on social media, a website or a newspaper will want to know everything there is to know about the car. This means that they are interested in the car’s history such as if it was in any accidents, special features and they want to see a picture of the car. The idea is to sell a car to people who are in need of a working and functional car but don’t want to pay much for this basic transportation.

A clear description is the most important aspect of selling any item. Since a person can’t physically see the car the first time they see it online, they will want to know everything about the car before they consider seeing it in real life. A prospective buyer will want to know if there are any scratches or dents that can be repaired, scratched hub caps that should be replaced or buffed, and different modifications that the previous owner has made to the car.

Be careful when advertising a car that has had modifications done as such modifications can either add or lessen the value. The car will lose value if the owner has done the jobs himself and it appears untidy. This includes wheels that have been installed, turbos and superchargers, cone filters, blacked out lights (which is not allowed in many regions), and dimmed windows.

In your description you will also have to add what type of engine the car has and the interior features. The interior description includes ABS, air conditioning, Bluetooth, automatic windows, type of finish on the seats, central locking, a radio and whether the car has power steering. The engine description should include the type of engine it is (how much fuel is consumed per cycle), if it is an automatic or manual transmission, how many gears there are available, what type of fuel it uses and if any modifications have been done to the engine to increase power.

Lastly, you would need clear and bright pictures that showcase the car. Only one picture won’t be helpful as a person who is looking to buy a car wants to see the car from all angles. They also need to know if it is road worthy and worth consideration.

Used cars might be more difficult to sell because there are so many options out there. However, it is good to know that about fifty percent of people need a second hand car because the price is lower and it is within their budget. Advertise and make a statement so that a buyer won’t forget the quality used cars you have available.

How Much Should You Spend On A Pay-Per-Click Advertising Campaign?

Running a business is really hard work, and even for those of you out there who have multiple businesses, the work does not necessarily get easier. Not only are you dealing with the day-to-day operations of what your industry is, but you are also navigating the 21st century in terms of spreading the word about your business, and this will undoubtedly include a pay-per-click advertising campaign.

As companies have begun to understand what it means to be relevant players in the online advertising game, being able to know how best to drive traffic to their website is critical for success. Moreover, not only is the initial push of traffic vital, but there is a need to understand what it takes to maintain a static ad campaign. In today’s world of online advertising and marketing, clicks are what it is all about. There’s just one problem – how exactly does a business’s advertising budget factor into funding a successful pay-per-click advertising campaign?

The truth is that all businesses struggle with making sure their advertising budget is efficiently spent and that there is a worthwhile return on investment. Thus, the question comes up about the amount of money that should be spent when it comes to a pay-per-click advertising campaign.

Here are a few things to consider:

Determination of Goals – What’s it all about for your business? Numbers of leads or sales per ad dollars? Knowing what you want & what means the most to your business is the best guide.

Find Out Where You Can Save Money – Advertising experts note that only about 25% of small businesses are active in their PPC accounts. Getting your hands a little dirty may actually save you money because you’re taking the time to see where issues have arisen & trying to nip them in the bud before they become problems.

Factor in Room for Errors or Changes – Advertising budgets need some room to maneuver so that changes can be made when necessary. A dynamic advertising plan is always vital for any business because standing still without financial wiggle room means you get left behind.

Have An Actual Budget From Which to Work – Perhaps the most important part of any pay-per-click advertising campaign, businesses need to have a budget from the beginning. This lets you know how much you can spend & allocate funds for changes that may come up.

As with most things pertaining to advertising and marketing, determining a specific dollar amount to be spend on your business’s per-per-click advertising campaign is not an exact science. Full disclosure: there are a number of websites that provide their versions of equations to give you a ballpark figure, but again, it’s all an estimation. In the end, knowing what best works for your company’s advertising dollars is teaming up with a killer advertising agency that can get a handle on your business, understand your needs, and help you put together a plan to make every advertising dollar work for you.